1) This isn't a love song. This is a rap song, straight up. There's no singing. TOP starts off by telling everyone that he's the original pimp, though it's hard to imagine him doing any pimping, but we'll let him borrow that rap convention anyways. On that note, this song tends to borrow a lot from North American rap songs. Top let's us know why he's awesome by rapping about money, hoes, and clothes. Notorious B.I.G. was a big influence on him in his younger days, and it clearly shows in this song.
2) Top isn't going to be cute. Big Bang has always been a girl's group, but now Top is trying to appeal to women rather than high-schoolers. He's not trying to be cute, but sexy. Forget the colorful costumes and oversized sunglasses of his "Lollipop" days. This video is entirely in black and white. Top is going to rely on his charm and rap skills, rather than flash and pretty colors, to win you over.
3) This isn't comparable to G-Dragon. "Heartbreaker" and "Turn it Up" both are G-Dragon's and Top's solo hits, respectively, and they both take a different approach. "Heartbreaker" became quite famous for its almost blatant use of Flo Rida's "Right Round" techniques. "Turn it Up" isn't clearly infringing on anyone else's intellectual property. As well, G-Dragon tried to seem angry and full of attitude in his song perhaps a bit too blatantly. Top doesn't try to pull of the angry feel. It doesn't suit him. Instead, he sticks to being suave and cocky, without being smug, and does so with great subtlety.
Altogether, Top's song "Turn it Up" is a clear break not only from Big Bang's other songs, but also a clear break from the band's members as well. If Top didn't stick out like a sore thumb beforehand, he definitely does so now, and good for him. He's making a name for himself, and doing so in a very unique way.
credits to : http://authorpalace.com/recretion-and-leisure/entertainment/big-bang-s-biggest-bang-top-s-solo-kpop-career.html
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